Escape the Algorithm: How to Build a Sustainable Business Beyond Social Media

Social media is a powerful tool, but relying on it as your sole marketing channel is risky—platforms change, algorithms shift, and accounts can disappear overnight. That’s why I hosted the “Escape the Algorithm” webinar to help jewelry designers and small business owners build a more sustainable marketing strategy that isn’t at the mercy of social media.

If you missed the live session, you can watch the replay here.

Key Takeaways from the Webinar

✨ Social media isn’t a business plan – It’s important, but it shouldn’t be your only way to reach customers. Platforms can change their rules at any time, so you need a strategy that’s within your control.

✨ Own your audience with email marketing – Unlike social media, an email list belongs to you. You can connect directly with customers, nurture relationships, and drive sales without worrying about an algorithm deciding who sees your content.

✨ Diversify your marketing strategy – Look beyond social media to:

• Collaborations with like-minded brands or influencers

• Local events & pop-ups to engage your community

• Referral programs that turn happy customers into ambassadors

• SEO-optimized content (like blog posts!) to attract organic traffic

✨ Use social media with intention – Instead of posting just to post, set goals for each piece of content. Prioritize quality over quantity, mix up content types (reels, carousels, stories), and make sure your messaging is consistent across all channels.

✨ Tell a strong brand story – The most successful businesses are the ones that create a clear, memorable brand identity. Make sure your messaging, visuals, and voice are aligned everywhere you show up.

✨ Avoid burnout by setting boundaries – Social media can be overwhelming. Automate where you can, focus on what works, and don’t be afraid to take breaks. A sustainable business starts with sustainable habits.

What’s Your Biggest Takeaway?

Building a sustainable business means thinking beyond social media and creating a strategy that works for you long-term. Whether it’s focusing on email marketing, strengthening your brand story, or setting boundaries with social media, small shifts can make a big impact.

I’d love to hear from you—what’s one change you’re making after this webinar? Drop a comment below or reach out!