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A New Logo

I'm excited to share my new logo! 

When I determined my goals for 2023 one of them was to finally invest in a real logo. Prior to this I have been using a standard typeface and as I continue to grow my brand this felt like an important step. I worked with a talented graphic designer, Grace Laemmler, and am so happy with the result. 

As a marketer, my own brand usually falls to the bottom of my to-do list because clients and the Stay Gold Collective are always my priority. And I know many designers can relate to this because of all of the tasks they need to complete to keep their business moving forward. But defining and focusing on your brand is so important. It helps to build community and trust. 

I want to remind you to take some time to think about the story you're communicating to your audience. Block some time off on your calendar, even if it's only 30 minutes a week.

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