A Small but Meaningful Brand Refresh

Over the past two years, I’ve been slowly working through a brand refresh: new copy, a new logo, updated email templates, and now, new headshots.

If you’ve been listening to the Success with Jewelry podcast (especially if you’re an Insider), you’ve probably heard me mention this more than once.

Like a lot of things in business (and life), it took longer than I expected.

It’s not easy to think of yourself as a brand, or to invest time and energy into things that don’t directly lead to sales. Taking a step back to reflect on what needed to change and creating space to actually do it wasn’t easy.

What helped most was having accountability and support. Feedback from my community and working with a photographer who truly listened made all the difference. 

Still, it felt vulnerable. My last headshots were taken pre-COVID. I wasn’t a mom yet. I had different goals and a different energy. Updating them meant letting go of the version of myself and my business that helped me get to this point.

Now, I’m clearer on what matters and how I want to grow. This update might seem small, but it feels big. I also made some subtle updates to my website to reflect where I am right now.

Evolving your business isn’t just about your product, it’s about how you show up and tell your story.

Thank you for being here with me as I keep evolving.