A Fresh Take on Email Marketing

I recently interviewed Lauren Jennings, the designer behind Palm Sunday. I’ve known her for a long time, and she’s chatted with the Stay Gold Collective (she’s an OG member) about her beautiful branding in the past, but I enjoyed hearing more about her newsletter on the Success with Jewelry podcast. We talk about the importance of email marketing all of the time, but Lauren is showing up consistently in a unique way. One of the many takeaways from the conversation for me was the idea of treating your newsletter (and marketing efforts) like part of your job, and not an afterthought.

My newsletters have looked the same for years, but my conversation with Lauren inspired me to try something a little different this week and going forward.

And if you haven't listened to the episode yet, it's available here or wherever you listen to podcasts!